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HOW MILLENNIALS WILL SHAPE RETAIL

 

Getting to know Millennials

Daymon Worldwide’s most recent study provides in-depth insight into these young consumers’ habits and way of life. Their mobile/digital lifestyle and relative detachment from established brands is upending the way retailers market and merchandise to them.

THE MILLENNIALS EFFECT

How their beliefs, behaviours and attitudes will affect retail

PEOPLE WHO INFLUENCE MILLENNIALS
PURCHASING DECISIONS

%

FRIENDS

%

SPOUSES AND PARTNERS

%

PARENTS

CONTACT US!

For more about how Millennials will affect retail in your country, and how to respond, contact us at DaymonInternational@daymon.com

www.daymon.com